Kor.Bor.Vor.The Making of Event Samsung Smart TV from Kor.Bor.Vor. on Vimeo.

Thailand based Kor.Bor.Vor studio were one of the first to use MadMapper in a commercial context, and do it really, really well. The first project was the augmentation of a display promoting G-Shock watches. The model is on a small scale. But then they made it really big and partied with it!

The Smart TV is an interesting step creatively. A bit tricky if you think about it because they are essentially promoting a screen, something that video projection mapping absolutely never conforms to. I can’t imagine how one would deal with that, mapping a screen? So it is logical that they would use the Smart TV logo as a starting point. The results are dazzling. Perhaps more dazzling then what you might end up experiencing if you bought a Smart TV?