Mapping Fashion week Santiago from Telefunken Studio on Vimeo.

It was fashion week in Santiago, Chile and Telefunken supplied a sumptuous, rear projected video mapped wall for the catwalk. It’s interesting that you can still read the gap logo despite it being broken up by the sculpture. It’s a nice change from the more common catwalk where the models walk on a lane surrounded by people. If I were to have to go down a catwalk I would prefer one side to be video mapping.

Here are some style frames of the materials used for the projections. I like how they stand on their own in terms of works of art.

And a close up shot of one of the models with the projection in the background.